Xref, an Australian start-up, has delivered innovation to the recruitment industry by developing an online candidate referencing workflow tool that allows prospective employers to professionally conduct pre-employment reference checks on suitable candidates. This saves recruiting organisations time, money and brings extra confidence to the reference checking process. Having launched successfully in their home market Xref is now executing on their stated intention of being a global organisation with their first international offices opening in London and Toronto.

To support their global ambitions, Xref’s decision criteria for their business telephony was challenging. From the outset they required a system that could start small, scale quickly and effortlessly, and provide the highest quality of service in any country in which they planned to do business. In addition, seamless integration with Salesforce Sales Cloud and Service Cloud was a necessity.

The Xref management team are experienced cloud technologists and as such they knew what they needed from their business telephony system. After a trialling and benchmarking program Xref deployed Natterbox Cloud PBX and Salesforce integration.

For telephony, all users and call policies are managed from Natterbox’s intuitive graphical portal. All staff telephones are integrated into the system, including mobiles, which ensure that sales and service agents are always available to customers.

Xref opened up their first international offices in London and Toronto and deployed Natterbox. Ed Allnutt, Managing Director – EMEA; “The new offices presented no problems at all for Natterbox, the phones arrived, we plugged them in and they just worked. We manage all offices from the same portal so when we have a new user anywhere in the world it takes us only 5 minutes to configure a number, include it in call policies for inbound call routing, map in any phone and integrate with Salesforce Sales Cloud and Service Cloud.”

With Natterbox, Xref is making their global ambitions a reality. Their sales and service agents have an integrated telephony and CRM system that makes them successful and accountable.

Neil Hammerton, CEO Natterbox; “Xref are true innovators in their industry and are a fantastic example of how a small organisation can successfully scale and build a global business. We are delighted to be partnering with them to make their telephony and Salesforce integration deliver the scalable infrastructure that they need.”