Digital transformation brings many positives, but some long-term trends are troubling, according to Rob Colwill, CEO and founder of the digital workplace hub, ElevatePoint. If implemented and adopted unwisely, digital solutions could transform organisations in ways that will have negative implications for both the companies and its workers. In this interview, Colwill tells MARGINALIA about the pitfalls to avoid when it comes to digital change, and why a primary focus on strategy and people – even before evaluating the technology – is key to success.