Posts in category Communication

When Nike chose to include Colin Kaepernick in a marketing campaign, few thought that it would result in winning an Emmy for creating an outstanding commercial. Many believed it could …

Business analysis plays an important part in many projects, and the role of a business analyst involves understanding systems, processes and organisational structures, identifying future needs, providing solutions, and helping project teams …

Saluto Wellness is one of the brightest flag bearers of the Startup revolution in India. When two senior corporate executives gave-up their cushy jobs and started the company, little did they know that it will take them on a journey of a lifetime. Read about Saluto’s success and find out how startup revolution in India has something to offer to everyone.

Frontline staff are your brand ambassadors, and greatly impact the customer experience your company delivers. It can be hard or impossible to engage deskless staff unless the right mobile tactics are used. Guy Chiswick, of Speakap, has the case studies to prove that better communication and engagement for non-desk based staff is possible and profitable.

If your company is serious about improving employee engagement, then the intranet is the perfect place to start, Tami Matthews, Content Strategist at ElevatePoint, believes. In this interview, Matthews tells MARGINALIA how and why a modern intranet can have a positive impact on the employee experience. She also shares her views on the latest intranet trends and the future of work.

Is it time for a seismic shift for intranets? Product Director at Content and Code, David Bowman, believes so. Employees are frustrated and hampered by their company’s intranet. This must end. In this interview, Bowman tells MARGINALIA how and why persona-based research is a key approach to understanding people’s digital interactions with content and colleagues. He also describes the main characteristics of the intranet of the future, including AI, bots, and personalised content delivery.

Digital transformation brings many positives, but some long-term trends are troubling, according to Rob Colwill, CEO and founder of the digital workplace hub, ElevatePoint. If implemented and adopted unwisely, digital solutions could transform organisations in ways that will have negative implications for both the companies and its workers. In this interview, Colwill tells MARGINALIA about the pitfalls to avoid when it comes to digital change, and why a primary focus on strategy and people – even before evaluating the technology – is key to success.

How does the evolution of Office 365 impact the employee experience? What should organisations do to provide staff with a productive, connected digital workplace experience? MARGINALIA speaks with Salvo Profita, Product Manager of the SharePoint intranet in-a-box, EasySharePoint, who describes a “philosophical shift in the way people work”.

To achieve true digital workplace transformation, companies must adopt new organisational models, and radically change outdated management and leadership styles. Leaders, and everyone involved, must develop a new mindset around the enabling technologies — making sure the tools enable people to do more and to do different things, rather than just doing old things in new ways. In this wide-ranging interview, Gerry McGovern highlights what employees need within the digital workplace.

Adobe Document Cloud has updated the Adobe Scan app with new discovery capabilities. Adobe Scan captures information from anywhere, allowing individuals and teams to bring physical artefacts into their digital workplace. MARGINALIA spoke with Adobe Group Product Marketing Manager, Lisa Croft, to explore scanning and the app’s productivity benefits. In this interview, Croft goes beyond idea capture and information reuse, and into digital transformation.

A mature intranet takes time; it should always evolve, must never become stagnant. To continue to be useful and used, the intranet should adapt to business needs, but this means experiments and trials may be necessary, and not every development will succeed. Sarah Blackburn, Client Success Manager at EasySharePoint, shares her advice around ensuring the intranet progresses in line with people’s needs and expectations.

What, exactly, is a modern workplace? What’s the role of the digital workplace in enabling meaningful work? How might it encourage creativity and inculcate a collaborative culture? MARGINALIA speaks with Director of Product Marketing for Microsoft 365, Jack Elmore, who explores these developing topics and offers his insider views on modern toolsets and business processes.

Mergers and acquisitions create uncertainty, and so employees want and need clear communications. What should organisations do to ensure successful transition and business transformation during such challenging times? Geraldine Osman, VP of Marketing at StaffConnect, has investigated the best ways to engage and inform employees in their new report.

Chatbots have entered the workplace and they are more than a novelty. MARGINALIA spoke with Chris McGrath, CEO of Tangowork, developers of chatbots for internal communications. In this interview, McGrath tells MARGINALIA how chatbots are revolutionising the enterprise, the benefits to workers, and the best practices organisations should adopt to ensure a chatbot’s success.

How do you ensure your organisation’s digital tools support your communication strategy? How do you weave existing channels into your strategy while being open to new technology? StaffConnect’s VP of Product and Customer Delivery, Ciara O’Keeffe, tells MARGINALIA about her approach to ‘AppSuccess’, describes the principles of community management, and shares her views on the future of mobile enterprise.

Igloo Software has unveiled a new approach to help organisations with their digital transformation journey. “Solutions as a Service” promises to be a forward-thinking move from the digital workplace solutions provider, delivering all the elements required for success, beyond just the software.

There was a time when it was common to print a form, fill it in with a pen, and then scan it to save it back to the system. While most companies now use online forms of some kind, there’s still friction for the end-user if they have to save a document to their desktop first. A fully digital experience is better, and PDFfiller offers easy PDF editing in the cloud and full-featured form workflows to transform your ‘paperwork’.

Which digital workplace tools create better employee experiences? What value can they deliver? And how can an organisation select the right tools for its situation? The Real Story Group has published the EmpEx 200 to explore the categories of digital tools while considering the employee experience. The chart showcases 200 tools that dominate the digital workplace experience. MARGINALIA spoke with founder Tony Byrne to find out what businesses can make of the chart and its underpinning research.

As part of its Document Cloud offering, Adobe has just launched the Adobe Scan app. Powered by artificial intelligence and automatic text recognition technology, the new mobile app promises to “re-imagine how we capture the world around us,” as Group Product Marketing Manager, Lisa Croft, puts it. MARGINALIA spoke with Croft to explore how Adobe Scan helps people capture and action the information around them on any device.

“Businesses need to reimagine how they organise themselves in order to leverage mobile technology trends.” Gary Topiol, Managing Director EMEA at the workplace performance company, Nudge Rewards, tells MARGINALIA how organisations can support a successful work-anywhere mobilised workforce and engage their customer-facing teams effectively. Topiol advocates for a rethinking of old organisational structures and processes. Plus, he points out the need to focus on the emotional connections with dispersed staff in a mobile, digital workplace age.