Using Android data from 187 countries, digital market intelligence firm SimilarWeb, analyzed the most popular messaging apps across the world, based on reach (percentage of installs) and the highest daily use. In almost every country in the world, a messaging app is the most used app overall.
Of the 187 countries that SimilarWeb examined, WhatsApp was the world leader claiming 109 countries, or 55.6% of the world. WhatsApp’s countries include the UK, where it is installed on 56% of all Android devices and used for 27 minutes and 29 seconds each day.
Other WhatsApp territories include Brazil, Mexico, India, Russia, and many countries in South America, Europe, Africa, and Asia.
Facebook’s Messenger app came in second overall, claiming 49 countries including Australia, Canada, and the U.S. After Messenger, Viber was the only other messaging app to claim 10 or more countries. The app shows strong popularity in Eastern Europe, and is the top app in Belarus, Moldova, Ukraine, and others. In fact, as of April 2016, Viber was installed on 65% of all Android devices in Ukraine and was used for an average of 16 minutes a day. Viber’s popularity also reaches other parts of the world including countries such as Iraq, Libya, and Sri Lanka.
Line, WeChat, and Telegram are three other messaging apps claiming multiple countries with China, Iran, and Japan representing countries using one of these apps. Japan’s obsession with Line is well documented with people in the country using it for an average of 40 minutes a day.
For the full map of top messaging apps and interactive country map see https://www.similarweb.com/