By Gloria Lombardi

For a leading company in technology solutions and enterprise applications, Cognizant‘s Truzign is open to adopting new apps that promise to improve internal collaboration and facilitate work. One of these is Teamgum.

Truzign is a mobile payments platform within the global IT provider Cognizant. Their products allow users to make financial transactions or purchase items by using their smartphones across multiple channels. Truzign has been keeping track of the latest developments in the market, and choosing the right tools quickly to continue to innovate.

Teamgum is an app launched this year for teams to discover and share any articles available on the Internet without leaving their internal platform. Truzign was one of the first businesses to embrace it.

“Before, we were normally using emails for exchanging external content. We were making research on the web, copying and pasting that information and forwarding it to our team members. But with all that back and forth between internal and external applications, it was very difficult to keep an organised and consistent repository of outside knowledge within the company. Teamgum was the solution to our problem,” says Shishir Kapoor, Venture Lead at Cognizant’s Truzign.

Sharing external news without leaving your internal platform

The app is straightforward to use and well organised whether on your desktop or your mobile. “For us it is just so powerful. For the first time, we can navigate and share any web-link and social networks’ content without opening another browser tab. All the news that has been exchanged is very easy to find, read and comment from mobiles too. That helps the team to save time and gain efficiency.”

Integrated with the Google search engine, when someone sees a piece of content, the system is also able to tell them if a team member has already shared or commented on that link.

All the shared information can be prioritised and categorised in ‘boxes’, allowing people to go through it at any given time. It it is also very useful for on-boarding. “Our new members are able to see what has already shared and keep up with new projects.”

By @-mentioning their name, relevant web-links can be recommended to people, helping them acquire more knowledge in the area of their expertise. And, if they find any shared article worth a read, colleagues can acknowledge it by saying it was “Worth It”.

A dashboard with an easy-to-understand interface, allows people to know the source and type of content being most viewed by team members, as well as who the top contributors and readers are.

Improving the business strategy by sharing

Teamgum can be instrumental in supporting the strategy of a business. One of the main uses within Truzign has been to find and share market research and articles on new technology that can have an impact on the business. It also helps to understand changes in consumer behaviour and monitor the competition. “Recently, we shared a news item on our main competitors. We began to comment and discuss it and decided to re-think our internal road map and make our products to stand out more from those of the competition.”

Combining channels

Teamgum’s future will be about aligning the app with enterprise social networks (ESNs) such as Yammer. “We will definitely recommend it to our Yammer Community Manager,” emphasises Kapoor.

Built for a real need

Behin Teamgum is an interesting story. Divyesh Kharade and Jinen Dedhia from India, founders of DRONAMobile, an enterprise mobility product for learning and communications, invented the app six months ago. It was an internal need of their team that brought the idea of Teamgum alive.

“We were all reading interesting news, blogs, articles, watching YouTube videos, accessing slideshares and other content on the web. All of that was contributing immensely to enhance our individual personal knowledge. But that vast knowledge hardly got shared and discovered across the business. What many of us were doing was to create a Google doc of links or circulate emails in case we thought an article we had just read could also be useful to other teammates,” says Kharade.

Looking at this challenge, they wanted to find a way to share content read and viewed on the web within the organisation, but without leaving their browser or disturbing the reading experience. “We started to look at a tool where we could quickly convert whatever we were sharing into a knowledge repository and access the same without any extra efforts. We found a few, but it was not exactly what we wanted. So, we decided to build it ourselves. In the past six months our team has been working almost day and night to make Teamgum extremely simple to use. Every aspect of the product from user on boarding, activation, engagement and overall experience went through multiple iterations. Some of the features went on to be completely overhauled.”

Kharade believes that Teamgum can offer tremendous value to corporates. He wants it to become a thriving go-to place inside teams to help them discover and make sense of external content.

He has found a sweet spot in the market. Teamgum beta version was officially launched at Social Now Europe. Within just two weeks after opening the app to the public, more than 150 teams signed up and more than 4,000 links were already shared. The app was also featured at the last The Next Web conference in Amsterdam, after going through a selection process that involved more than 1,000 enterprise applications.

This article originally appeared on simply-communicate