Building strong employee engagement has been proven to lead to better decision making, improved productivity and more innovation – something all companies need if they want to succeed and survive in this competitive environment.

A Harvard Business Review study found that 71 percent of executives rank employee engagement as very important to achieving organisational success. Yet, only 24 percent said their employees were highly engaged. This differential describes “the engagement gap,” and companies worldwide are clambering to find effective ways with which to bridge it.

In their new book, Build it: The Rebel Playbook for World-Class Employee Engagement, authors Glenn Elliott and Debra Corey share how the world’s most successful companies are doing things differently in order to bridge this engagement gap. The book is written from two distinct and different perspectives: the entrepreneur and CEO – Glenn Elliott – and the Corporate HR Director – Debra Corey. Together, they make a powerful combination as their contrasting experience makes for a book which is both inspirational and practical.

The book follows a clear and proven Engagement Bridge model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical 10-part model highlights the areas which companies need to examine in order to build a highly engaged company culture and provides a framework for success. From recognition to benefits and driving the right kind of values to foster an innovative culture, the book will help companies develop their own bridge and lead a “rebelution” at their organisation.

More than just theoretical concepts, Build it shares the ways that leading companies are breaking with the status quo and treating their people differently – and it’s not by giving them health insurance, bonuses or perks. With case studies from 60 organisations that span many industries, it tells the stories of rebels and rulebreakers, disclosing some of their best secrets for engaging their people.

The authors demonstrate how progressive, effective approaches for bridging the engagement gap lead companies to outperform and disrupt. Their nonconformist practices have led them to generate stock market returns of twice the general market and they’ve had only half the employee turnover of their peers.

Build it is an essential guidebook for companies looking for ways to inspire and influence their people to choose engagement.

“Great cultures are not about perks and foosball tables, and they are not about an easy ride. Great cultures are made by the achievement of great things by teams of great people, working based on a compelling mission in an environment where you can do great work,” say Elliott and Corey.

Already flagged as an Amazon Bestseller on pre-sales, Build it carries endorsements from New York Times bestselling author Daniel H Pink, Netflix former Chief Talent Officer Patty McCord and CEO and bestselling author Margaret Heffernan.