iphone-xThe iPhone X, launched September 12th at Apple’s annual event in California, will feature wireless charging, facial recognition and a TrueDepth camera, as well as an edge-to-display for the first time. The handset is a stark contrast from the first iPhone which launched in November 2007. The original model was available in aluminium grey, had a 1.2 MP rear camera, a maximum of 16GB data, no 3G, no apps and no videos.

loveit coverit’s infographic (pictured below) details key features of each device, as well as milestones such as the introduction of the App Store and Apple Pay, as well as the inclusion of the first front-facing camera and video recording.

The infographic also includes findings from loveit coverit’s claims database. Data from 2016 showed that only 13% of Apple users made a claim, compared to 20% of those with a Samsung device. Interestingly however, more iPhone insurance claims were for theft than those with Samsung devices.

Documenting the success of the iPhone over time, the infographic shows that global sales of the device grew from 1.39million in 2007 to over 211 million in 2016.

Commenting on the popularity of the iPhone, loveit coverit CEO, Mark Gordon, says:

“Simplicity has been pivotal to the iPhone’s success over the past decade, when it comes to both the product itself and the way it’s been marketed. Apple has always prioritised key features that focus on user benefit, rather than being directed by spec. This has helped them simplify the decision-making process.

“This clarity extends to their messaging too. Apple understands that its users don’t care about technical jargon; whilst the product specifications are available, they’re shaped around the benefits their audience is looking for.”

The Evolution of the iPhone