Edinburgh’s Professor Francis Greene and Aachen’s Christian Hopp studied the characteristics of over 1,000 entrepreneurs and their start-ups over a six year period.
The findings suggest that it pays to plan, and that planning is more beneficial when the challenges are greatest. High-growth oriented entrepreneurs are 7% more likely to plan, and those with innovative, disruptive ideas are 4% more inclined to plan then their peers.
Entrepreneurs seeking external finance are also 19% more likely to commit their vision to paper.
“Writing a plan can make all the difference when it comes to making a start-up profitable,” says Greene. “In some entrepreneurship circles, it is fashionable to act, improvise, and pivot than to waste time on a plan that won’t survive first contact with the customer, but a plan helps detail the opportunity to be seized, what success looks like, and what resources are needed.
“Plans are vital for fundraising because it builds legitimacy and confidence among potential investors. It reassures staff, suppliers, customers, and other key stakeholders. If an entrepreneur wants to raise money and grow quickly, they’ll want to write a plan.”
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